職位描述
崗位職責(zé):
1、負(fù)責(zé)進(jìn)行公司市場(chǎng)戰(zhàn)略規(guī)劃,制定公司的市場(chǎng)總體工作計(jì)劃,提出市場(chǎng)推廣、品牌、公關(guān)、活動(dòng)等方面的具體方向和實(shí)施方案;
2、組織和監(jiān)督實(shí)施年度、月份市場(chǎng)推廣計(jì)劃;
3、進(jìn)行市場(chǎng)調(diào)研與分析,研究同行、業(yè)界發(fā)展?fàn)顩r,定期進(jìn)行市場(chǎng)預(yù)測(cè)及情報(bào)分析,為公司董事會(huì)決策提供依據(jù);
4、制定公司整體品牌發(fā)展策略及危機(jī)營(yíng)銷的應(yīng)對(duì)處理;
5、建立完善市場(chǎng)部工作流程以及制度規(guī)范;
6、制定市場(chǎng)推廣費(fèi)用預(yù)算及市場(chǎng)部全年整體財(cái)務(wù)預(yù)算制定、控制以及完善激勵(lì)考核制度;
7、管理市場(chǎng)團(tuán)隊(duì),并對(duì)團(tuán)隊(duì)成員和相關(guān)部門進(jìn)行市場(chǎng)培訓(xùn)和指導(dǎo)。
任職資格:
1、市場(chǎng)營(yíng)銷管理類或相關(guān)專業(yè)本科以上學(xué)歷;
2、五年市場(chǎng)營(yíng)銷工作經(jīng)驗(yàn),在相關(guān)企業(yè)任職市場(chǎng)總監(jiān)三年以上,具有家居或家紡行業(yè)的從業(yè)背景,對(duì)該領(lǐng)域發(fā)展有深刻理解;
3、具備很強(qiáng)的策劃能力,熟悉各類媒體與商超運(yùn)作方式,有大型市場(chǎng)活動(dòng)推廣成功經(jīng)驗(yàn);
4、具有敏感的商業(yè)和市場(chǎng)意識(shí),分析問(wèn)題及解決問(wèn)題能力強(qiáng),具有**的資源整合能力和業(yè)務(wù)推進(jìn)能力;
5、具備良好的溝通合作技巧及豐富的團(tuán)隊(duì)建設(shè)經(jīng)驗(yàn);
6、工資待遇:年薪100-200萬(wàn)元.
公司簡(jiǎn)介
中國(guó) 山東國(guó)冠集團(tuán)有限公司始建于2006年,其前身是中國(guó)冠縣國(guó)冠棉業(yè)有限公司。目前集團(tuán)公司旗下有冠縣林國(guó)棉業(yè)有限公司,國(guó)冠紡織有限公司,雙林織布廠,國(guó)箭紡織品有限公司,才寬紡織有限公司,國(guó)平養(yǎng)殖有限公司,林奧印染有限公司,等7家織造廠和生產(chǎn)型分公司。是一家集棉花收購(gòu),加工,紡紗,織造,印染,紡織面料深加工,家紡產(chǎn)品織造,綠色種植養(yǎng)殖等為一體的現(xiàn)代化企業(yè)集團(tuán)。集團(tuán)工業(yè)園占地面積約40萬(wàn)平方米,注冊(cè)資金1,2億元,固定資產(chǎn)2億元。現(xiàn)有職工1500余名。
China shandong crown group co., LTD., founded in 2006, its predecessis China guan crown cotton industry co., LTD. At present the group company has guan Lin GuoMian industry co., LTD., China textile co., LTD., country shuanglin weaving mill, textile co., LTD., the arrow just wide textile co., LTD., the flat farming co., LTD., Mr. Lin printing dyeing co., LTD., other seven mill production branch. Is a collection of cotton purchase, processing, spinning, weaving, printing dyeing, textile fabric processing, textile weaving products, green farming so on is a body modern enterprise group. Group industrial park covers an area of about 400000 square meters, registered capital of 1, 2, one hundred million yuan, fixed assets of 200 million yuan. Existing staff more than 1500.
集團(tuán)公司堅(jiān)持“打造百億產(chǎn)業(yè)園,建設(shè)魯西家紡城”的辦企業(yè)的宗旨,弘揚(yáng)“創(chuàng)新 超越 責(zé)任 奉獻(xiàn)”的企業(yè)精神,團(tuán)結(jié)帶領(lǐng)全體員工以非凡的膽量和勇于搏擊商海的氣魄,不斷的改革創(chuàng)新,在日趨激烈的市場(chǎng)競(jìng)爭(zhēng)面前,闖出了一條‘民營(yíng)經(jīng)濟(jì)實(shí)現(xiàn)加快跨越,企業(yè)與員工實(shí)現(xiàn)和諧進(jìn)步的發(fā)展’之路。
Group companies adhere to the \“create? billions industrial park, construction of luxi home textile city\“ business purpose, to carry forward the \“innovation beyond responsibility dedication\“ spirit of enterprise, solidarity with extraordinary courage courage to fight, to lead all staff business spirit, constant reform innovation, in the face of increasingly fierce market competition, rush out of a ''''private economy to realize speed up the cross, the development of the enterprise employees to achieve harmony progress \“.
目前集團(tuán)公司年生產(chǎn)能力達(dá)到五萬(wàn)紗錠,現(xiàn)正在生產(chǎn)的10-40S棉紗,質(zhì)量達(dá)到2013年uster公報(bào)15%水平。300臺(tái)噴氣每年生產(chǎn)高檔家紡面料2200萬(wàn)米,100臺(tái)高速大提花箭桿織機(jī)每年生產(chǎn)各類不同規(guī)格的毛巾系列產(chǎn)品3000噸,同時(shí)集團(tuán)公司審時(shí)度勢(shì),正在積極拓展國(guó)際市場(chǎng),依托國(guó)際貿(mào)易大市場(chǎng),完成集團(tuán)企業(yè)變身。集團(tuán)先后榮獲“省級(jí)守合同重信用企業(yè)”省級(jí)明星企業(yè)”和“聊城市先進(jìn)企業(yè)”。董事長(zhǎng)林志國(guó)2012年榮獲“感動(dòng)聊城”十大杰出人物。
The group company annual production capacity of fifty thousspindles, are the production of 10-40 s cotton yarn, quality to achieve 15% level of 2013 uster communique. 300 jet annual production of high-grade home textile fabrics 22 million meters, 100 sets of annual production of various kinds of different specifications of high-speed jacquard shaft loom towel series products 3000 tons, the group company assess the situation at the same time, are actively expthe international market, relying on the international trade market, complete the group enterprise transformation. Group has won the \“provincial contract heavy credit enterprise\“ provincial star enterprise \“and\“ advanced enterprise \“l(fā)iaocheng. Chairman zhi-guo Lin in 2012 won the\“ moved liaocheng \“ten outstanding figures
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